04 / CREATIVE DIRECTION
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Characters.
Products.
Worlds.

I work with brands and creative teams across art, entertainment, product, and culture, helping shape ideas into characters, products, brands, and worlds.

Janky and Guggimon seated together on a patterned trunk against a vivid pink backdrop.

04A / Selected Work

A practice built across products, brands, and entertainment.

Janky and Guggimon posed with models around a Mercedes vehicle.

Janky & Guggimon / Mercedes

Collaboration

Guggimon / Fortnite

Character collaboration

Steve Aoki seated between Janky and Guggimon on the cover of The FADER.

Steve Aoki

Character collaboration

Ken Block’s rally car with a colorful graphic livery photographed in profile.

Ken Block 43

Art direction & collaboration

Four Gorillaz characters wearing colorful spacesuits in a complete four-panel composition.

Gorillaz

Character & entertainment collaboration

SuperGucci

Character & fashion collaboration

04B / Practice

Ideas shaped into objects, characters, and worlds.

  1. 01Creative Direction

    Define the vision, align teams, and guide creative work from concept through launch.

  2. 02Character & IP Development

    Create original characters, visual systems, personalities, and story worlds built to grow across media and products.

  3. 03Product Development

    Lead toys, collectibles, licensed merchandise, and consumer products through design, prototyping, approvals, manufacturing, and release.

  4. 04World-Building

    Build the visual language, mythology, environments, and cultural logic that make an original property feel real.

  5. 05Product & Brand Strategy

    Connect creative ideas to audience, positioning, licensing, product ecosystems, and long-term brand growth.

  6. 06Creative Leadership

    Build teams, workflows, standards, and cross-functional partnerships that allow ambitious work to ship.

04C / Career

More than two decades of making, building, and leading.

I’ve worked across art, character development, product design, and creative leadership. I helped shape the emerging language of designer toys and built a global collector audience. I co-founded and built Superplastic, a character company spanning entertainment, products, and major global partnerships. Along the way, I’ve created original work and developed projects with some of the most recognized names in culture and entertainment.

04D / Selected Clients

Built with people across culture and industry.

04E / Contact

Let’s Build.

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